Meet Our Founder.
Michelle Hsiao
Michelle Hsiao is an award-winning leader with a proven track record in retail, e-commerce, wholesale, and direct-to-consumer brands. With over two decades of expertise, she has excelled in merchandising, e-commerce, digital marketing, and finance, making her a trusted advisor for businesses looking to scale and thrive.
Michelle’s career began with industry giants like Macy’s, where she served as Group Vice President/DMM, and Boscov’s Department Store, where she held the role of Senior Vice President/GMM. Her entrepreneurial spirit came to life at Gugu Guru, an innovative e-commerce marketplace, where she led as Head of E-commerce and Chief Merchandising Officer. This unique blend of corporate and startup experience gives Michelle unparalleled insight into market trends and consumer behavior.
A recognized thought leader, Michelle is a proud member of communities including Entreprenista, Luminary, The Galway Business Development Group, and Female Founder Collective. She has been honored with the prestigious Entreprenista 100 Award, is a vetted advisor with The North, and Revenue Growth Advisors is featured in the Entreprenista Approved directory.
With more than 20 years in the game, Michelle knows the ins and outs of corporate retail, manufacturing, and e-commerce like no one else. She's worked with everything from apparel and food & beverage to toys and home goods. Michelle is known for her innovative approaches that boost profitability and guide founders and leaders to success.
Meet the Team.
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Cindy is a passionate merchandising executive with over 15 years of experience at brands like Ann Taylor, LOFT, Talbots, and New York & Co. She is a strategic thinker and innovative problem solver. Fueled by perceptive, data-driven analytics, profound market understanding, an obsession with product, and an unwavering customer focus, Cindy partners and builds business strategies that have an impact for organizations. Cindy’s rich skill set covers merchandising and product development, domestic and overseas manufacturing, inventory planning and profitability improvement. Her ability to capitalize on market dynamics, foster innovation, and optimize multi-channel approaches makes her a sought-after professional, bringing analytical acumen and strategic thinking to every consulting engagement.
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Alex is a results-oriented digital marketing expert, navigates the dynamic digital landscape with creativity and innovation. With a passion for leveraging SEO, website strategy and design, social media, and paid online marketing, Alex crafts compelling campaigns that elevate online presence and drive business success. Alex delivers expertise and results in SEO optimization, website design and implementation, social media strategy, rich content creation, and pay-per-click (PPC) campaign management.
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Marijose is a global supply chain and sustainability executive with extensive international experience in the manufacturing, food and beverage, retail and consumer products industries. She is an expert at transforming operations in a visionary way, leading cross-functional, multi-cultural and remote high-performance teams. As Executive Global Director of Procurement, Sustainability and Value Creation with Anheuser-Busch, she led multi-million-dollar budget negotiations and complex projects to drive processes to increase the profit of organizations. She has an International Coach Certification, with incredible skill and focus to develop leaders in building solid relationships with key stakeholders including C-Suite level executives and partners.
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Jennifer Zankel is an accomplished marketing professional with extensive experience leading brands to connect with their customers and drive revenue growth. As Marketing Director at Scholastic, she played a pivotal role in the development and execution of custom campaigns for corporate partners such as Kellogg’s, Disney, Energizer, and P&G. She then served as Integrated Marketing Director at Bauer Media, where she built innovative brand initiatives and client programs for a portfolio of women’s lifestyle media properties. She consults with clients across industries to maximize their B2B and DTC marketing efforts through targeted branding, digital marketing, content creation, and business development strategies.