Armine & Ambrose, a semi-fine jewelry brand focused on "jewelry with intention," approached Revenue Growth Advisors (RGA) four months prior to their scheduled launch. While their initial jewelry collection was already produced, they lacked the comprehensive strategy and infrastructure needed for a successful market entry. RGA stepped in to provide full-scale brand launch and ongoing support, operating under a Fractional COO service model.

Business Goals:

• Successfully launch the Armine & Ambrose brand in the market.

• Establish a robust e-commerce platform that reflected the brand's values.

• Develop a strong brand identity and customer engagement strategy.

• Secure reliable and cost-effective manufacturing partnerships.

• Identify and capitalize on wholesale to retail growth opportunities.

• Develop a comprehensive profitability and pricing strategy.

• Create a foundation for sustainable growth and profitability.

Approach:

• Manufacturing Solutions: RGA undertook a comprehensive search for new manufacturing partners, vetting numerous options both overseas and in the US. This involved negotiating favorable pricing, ensuring high-quality materials and design, and developing detailed tech packs and technical designs. RGA continues to support the brand in developing alternative US-based manufacturing solutions to mitigate tariff challenges.

• Wholesale to Retail Strategy: RGA identified and developed wholesale to retail growth opportunities, including strategies for launching the brand in wholesale channels and retailer online marketplaces.

• Profitability and Pricing: RGA led a deep dive into profitability and pricing strategy, including competitive analysis, to ensure the business was set up for profitability from day one. This strategy highlighted Armine & Ambrose's unique value proposition in terms of both price point and design.

• Customer Engagement: RGA identified the opportunity to leverage a rewards and loyalty program to drive customer engagement and increase average order value (AOV). They researched and implemented a comprehensive and innovative program.

• E-commerce Development: RGA integrated the brand's identity and "jewelry with intention" philosophy into the design and development of a compelling e-commerce website.

• Marketing Collaboration: RGA partnered with the client's CMO to align email and social media strategies with the overall brand vision.

• Experiential Retail: RGA supported the design and execution of pop-up events to create direct customer engagement and brand visibility.

Outcomes:

• RGA successfully launched the Armine & Ambrose brand, establishing a strong market presence.

• A robust e-commerce platform was created, effectively showcasing the brand's values and driving online sales.

• A comprehensive rewards and loyalty program was implemented, increasing customer engagement and AOV.

• Reliable manufacturing partnerships were secured, ensuring quality production and cost-effectiveness.

• Wholesale and retail online marketplace strategies were developed, opening up new revenue streams.

• A profitable pricing structure and overall profitability strategy were implemented, leveraging Armine & Ambrose's unique market position.

• The brand is equipped with a strategy to navigate manufacturing challenges and expand its reach through various channels, including online and experiential retail.

This case study exemplifies RGA's ability to provide full-scale brand launch and ongoing operational support, enabling product-based businesses to achieve their growth objectives and establish a strong foundation for long-term success.