Revenue Growth Advisors (RGA) was engaged by a highly accomplished professional actress to develop and execute a comprehensive launch strategy for her innovative accessory brand, slated for Fall 2025. The client approached RGA with an initial concept and sketches, to bring her vision to market. This required full-scale support via Fractional COO services.

Business Goals:

• Facilitate the successful launch of a new accessory brand in Fall 2025.

• Establish a robust operational and strategic foundation for the brand.

• Secure essential partnerships and resources for design, manufacturing, and legal protection.

• Develop a detailed financial and logistical roadmap for the launch.

• Ensure the brand's profitability and market competitiveness.

Approach:

• Financial Planning and Analysis: RGA developed a comprehensive "Product Launch Investment" analysis and projection, detailing all financial investments and launch-related expenses on a monthly basis for the first year.

• Launch Timeline Development: RGA created an extensive "Product Launch Timeline," encompassing over 100 critical touchpoints and deadlines across marketing, product delivery, e-commerce development, and other key areas. This timeline provided a detailed roadmap for the six months leading up to the launch.

• Founder Empowerment and Collaboration: RGA worked collaboratively with the brand's founder, providing guidance and education on product manufacturing and launch processes to empower her to make informed decisions.

• Product Assortment Strategy: RGA developed a deeply analytical product assortment strategy, integrating the founder's creative vision with:

  • In-depth competitive analysis on pricing and product offerings

  • Detailed profitability analysis

  • Target pricing strategies to ensure profitability across direct-to-consumer and wholesale channels

• Strategic Partner Acquisition: Within the first six weeks, RGA leveraged its extensive professional network to identify and vet key partners for the brand, including:

  • Design and manufacturing firm

  • Patent attorney

  • Trademark attorney

  • Branding firm

  • PR and social media firm

• Accelerated Development Timeline: RGA drove a rapid development process, achieving significant milestones within the first two months:

  • Trademark application filed

  • Patent work initiated

  • Branding and logo completed

  • Deep technical design and sourcing commenced

Outcomes:

• RGA is on track to deliver a successful, impactful, and profitable product launch for Fall 2025.

• The brand has a strong foundation with key partnerships in place.

• A comprehensive financial and operational plan is established.

• The product assortment is strategically designed for market success.

  This case study demonstrates RGA's expertise in providing comprehensive launch strategies for new product-based businesses, from initial concept to market execution.