Sweet Maddie's Wholesale Cookies, an established brand known for its successful DTC, catering, and hospitality business, engaged Revenue Growth Advisors (RGA) to support their strategic expansion into the wholesale to retail market. The company had been approached by a major grocery chain with a significant growth opportunity but required expertise in pricing, profitability, and overall wholesale strategy.

Business Goals:

• Support Sweet Maddie's Wholesale Cookies in successfully launching within a major grocery chain.

• Develop a profitable pricing strategy for wholesale expansion.

• Identify additional wholesale and specialty food retailer opportunities.

• Provide strategic analysis to optimize profitability and growth in the wholesale sector.

Approach:

• Competitive Analysis: RGA conducted a deep competitive analysis of the gourmet cookie market, identifying over a dozen key competitors and analyzing their pricing, product offerings, e-commerce strategies, and marketing efforts.

• Retail Market Analysis: RGA performed an extensive analysis of the grocery and specialty food retail landscape, identifying over two dozen potential opportunities for Sweet Maddie's Wholesale Cookies. This analysis included data points on customer profiles, geographic viability, retailer marketing and growth strategies, and alignment with Sweet Maddie's brand.

• Trend Research: RGA provided trend research on cookies and baked goods, as well as broader food, nutrition, and lifestyle trends, to inform strategic decisions and identify new opportunities for Sweet Maddie's Wholesale Cookies.

• Co-Packer/Co-Manufacturer Analysis: RGA analyzed co-packer and co-manufacturer options to support Sweet Maddie's Wholesale Cookies' continued growth and expansion.

Outcomes:

• Sweet Maddie's Wholesale Cookies successfully launched and achieved sell-out success in the major grocery chain that initially prompted their engagement with RGA.

• The company has expanded its wholesale business, securing placement in additional grocery and specialty food retailers.

• Sweet Maddie's Wholesale Cookies has achieved increased profitability in its expanded business, exceeding profitability levels prior to RGA's engagement.

• The company has been introduced to new opportunities for collaborations and partnerships through RGA's network.

  This case study demonstrates RGA's ability to provide high-impact strategic support within a limited scope project, enabling established businesses to achieve significant growth and profitability in new market segments.